Friday, October 17, 2014
Today we’re publishing a refreshed How Google Fights Piracy report, which explains how we combat piracy across our services. This new version updates many of the numbers from the 2013 version and lists a few other developments in the past year:
- Ad formats. We’ve been testing new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. For the relatively small number of queries for movies that include terms like “download,” “free,” or “watch,” we’ve begun to show the following:
We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page:
These results show in the U.S. only, but we plan to continue investing in this area and plan to expand internationally.
- An improved DMCA demotion signal in Search. In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week.
- Removing more terms from autocomplete, based on DMCA removal notices. We’ve begun demoting autocomplete predictions that return results with many DMCA demoted sites.
Every day our partnership with the entertainment industry deepens. Just this month we launched a collaboration with Paramount Pictures to promote their upcoming film “Interstellar” with an interactive website. And Content ID (our system for rightsholders to easily identify and manage their content on YouTube) recently hit the milestone of enabling more than $1 billion in revenue to the content industry.
In addition to strengthening these relationships, we continue to invest in combating piracy across all our services.
Posted by Katherine Oyama, Sr. Copyright Policy Counsel